The depth behind the agency.

Luxury custom home builder serving Port Aransas. Brand identity, full website, and a coastal-customs e-commerce extension — refined visual system anchoring the leader in luxury custom builds on the Texas coast.

RK Projects is the leading luxury custom home builder in Port Aransas — "form meets function in exquisite style." Farley Creative built the brand identity system, the website + e-commerce surface, and the visual language across the parent brand and its RK Coastal Customs sub-brand.

• Coastal-customs graphic design blueprint with full color system
• Custom website at rkprojectspa.com
• RK Coastal Customs e-commerce + storefront extension
• Brand applied across digital, signage, and print

Led brand and marketing transformation for a Texas coastal real-estate community — aligning identity, messaging, and customer experience to support scalable growth.

Inherited a brand with no cohesive identity, fragmented marketing across channels, no internal team structure, and no agency partner. Built the marketing function from the ground up — defined positioning and growth strategy, hired the creative agency partner, built a dynamic in-house team, directed cross-functional execution across digital, paid, and performance.

• 37% increase in total revenue income
• 68% of bookings tracked to web marketing campaigns
• 224% call volume increase
• Built scalable marketing foundation + improved team alignment